In the seventies of the outbreak of the growth of the eighties and nineties of the marketing king, into the new millennium running shoes circle is a bit boring, on the one hand the brands are constantly overweight propaganda offensive, launched every pair of shoes as if all high-tech New technology piled out; on the other hand runners did not enter a perfect world without injury problems.
However, in this piece of marketing under the Red Sea under the new force is brewing, the first tear is a series of scientific research, so that brands and runners are beginning to reflect on the running shoes technology over the superstition, excessive piling up. The blockbuster was dropped by Professor Daniel Lieberman of Harvard University. The paper he published in the journal Nature pointed out that running was human instincts and did not require additional support and correction. Coupled with the various scientists during the period of running shoes and injuries research (found outside the spin and injury is not linked, etc.), and finally into the new century after this piece of calm for a long time the market once again activated.
For the other footwear brand supply rubber outsole Vibram to seize the forefront of its five fingers shoes when the most popular sales reached 100 million US dollars. "Born To Run", a super-best-selling book, has replaced the "Complete Book of Running" in the 1970s as a new running Bible. However, the trend of minimalism is too fast to go quickly, and soon five fingers shoes suffered a class action, litigation amount of more than 3.5 million US dollars. If you are concerned about the evolution of the five fingers shoes product line, you will find from the initial radical without any buffer, only to provide anti-friction protection style, and later also have to provide a certain buffer style. Five fingers shoes of the ups and downs is only a part of this period, and this period the most exciting fact is that some people in the kitchen fiddle running shoes, tired of the increasingly cumbersome traditional running shoes athletes or enthusiasts began to start their own hands. Five fingers shoes is only one of the outbreak of this round, also born as Hoka so the pursuit of the largest buffer, thick shoes to exaggerated strange shoes, as well as for the forefoot landing technology Newton running shoes. Running shoes industry seems to have returned to the seventies, a time we are not satisfied with the existing options, but more than the progress of the year is the development of running shoes more scientific and convenient, all, outsourcing, and other corresponding technology and information accumulation , Let the new generation of running shoes, the first generation of products like a decent, trial and error opportunities for a little less, for those who run the crab runners can also be more secure.
Big brands are also sit still, have started in the new direction of force. There is a factor can not be ignored, when the big brands are not only feel the pressure from the emerging brands, in fact, a variety of small new brands on the impact of the giant are limited, high oil prices is the big brand From the lying to make money comfortable posture to force the hero. At that time the traditional running shoes because of piling up too much "technology", the use of materials and more, in the soaring oil prices, the higher the cost. This is why almost all the big running shoes of the route are preferred light and minimalist, rather than the same as Hoka big thick bottom.
The most representative of this period of the brand probably be Nike and its research and development of Flyknit technology. Nike through Flyknit this molding technology, reducing the material required for the upper, with the technology mature and large-scale use, but also reduce production costs (machine weaving, without the need for more artificial to a variety of different material). If you pass through the early products with Flyknit technology, you will find Nike is very radical, take a very simple route, a large reduction in the soles of the cushion and the upper support (Flyknit alone can not provide support for the upper) But with the product mature, but also from the minimalist to the direction of the traditional running shoes were adjusted, taking into account the running shoes of the buffer, support and other factors, in particular the introduction of Flywire technology as a supplement to Flyknit to enhance the upper parcel and support The choice of the soles (cushioning, shock) is also more diverse, no longer blindly just thin, this direction is the mainstream direction of the current running shoes, not too radical pursuit of minimalist, but not the traditional and good farewell.
There are examples, as early as a few years in the purchase of the flagship models of the brand, knowledgeable running friends will consider their own weight is not able to step on a certain running shoes, because the light weight of the runners often feel the flagship running shoes hard, wear Up but uncomfortable. And now buy the flagship models, the weight is no longer a problem, one to benefit from the trend of lightweight, flagship models are in the direction of lighter to rely on the second application of new materials to buffer, shock is no longer limited to The hardness of the material weight, Adidas in recent years, the boost of the fire is the combination of lightweight and functional combination of the most successful example. And the author from the immobile Kayano, now can wear Kayano comfortable ran.
With a curve to represent the above process, probably would like this: the weight of the traditional running shoes suddenly dropped to the minimal weight, and then slowly climbed to the moderate height. With the progress of running theory, runners are no longer too much to pursue the correct posture, and return to the more essential needs: comfort. If a pair of running shoes to run the runners are not comfortable, that is suitable for running shoes, it may be minimalist five fingers shoes, it may have a thick Hoka, or a pair has been lightweight Nimbus. Correspondingly, the current running shoes are no longer stressed on the natural posture correction, but through new materials, new technology to adapt to as many feet as possible. This is probably the best time to run shoes.
However, in this piece of marketing under the Red Sea under the new force is brewing, the first tear is a series of scientific research, so that brands and runners are beginning to reflect on the running shoes technology over the superstition, excessive piling up. The blockbuster was dropped by Professor Daniel Lieberman of Harvard University. The paper he published in the journal Nature pointed out that running was human instincts and did not require additional support and correction. Coupled with the various scientists during the period of running shoes and injuries research (found outside the spin and injury is not linked, etc.), and finally into the new century after this piece of calm for a long time the market once again activated.
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Borrow the terminology of the Internet field, challenge the running shoes industry has the rules of the first unicorn appeared, and with the rise of the Chinese public running upsurge, many Chinese running friends from the period into the running shoes industry tide, witnessed How many tide ups and downs. This is the first wave of high tide is running minimalism, on behalf of the brand is still no shortage of five fingers shoes.For the other footwear brand supply rubber outsole Vibram to seize the forefront of its five fingers shoes when the most popular sales reached 100 million US dollars. "Born To Run", a super-best-selling book, has replaced the "Complete Book of Running" in the 1970s as a new running Bible. However, the trend of minimalism is too fast to go quickly, and soon five fingers shoes suffered a class action, litigation amount of more than 3.5 million US dollars. If you are concerned about the evolution of the five fingers shoes product line, you will find from the initial radical without any buffer, only to provide anti-friction protection style, and later also have to provide a certain buffer style. Five fingers shoes of the ups and downs is only a part of this period, and this period the most exciting fact is that some people in the kitchen fiddle running shoes, tired of the increasingly cumbersome traditional running shoes athletes or enthusiasts began to start their own hands. Five fingers shoes is only one of the outbreak of this round, also born as Hoka so the pursuit of the largest buffer, thick shoes to exaggerated strange shoes, as well as for the forefoot landing technology Newton running shoes. Running shoes industry seems to have returned to the seventies, a time we are not satisfied with the existing options, but more than the progress of the year is the development of running shoes more scientific and convenient, all, outsourcing, and other corresponding technology and information accumulation , Let the new generation of running shoes, the first generation of products like a decent, trial and error opportunities for a little less, for those who run the crab runners can also be more secure.
Big brands are also sit still, have started in the new direction of force. There is a factor can not be ignored, when the big brands are not only feel the pressure from the emerging brands, in fact, a variety of small new brands on the impact of the giant are limited, high oil prices is the big brand From the lying to make money comfortable posture to force the hero. At that time the traditional running shoes because of piling up too much "technology", the use of materials and more, in the soaring oil prices, the higher the cost. This is why almost all the big running shoes of the route are preferred light and minimalist, rather than the same as Hoka big thick bottom.
The most representative of this period of the brand probably be Nike and its research and development of Flyknit technology. Nike through Flyknit this molding technology, reducing the material required for the upper, with the technology mature and large-scale use, but also reduce production costs (machine weaving, without the need for more artificial to a variety of different material). If you pass through the early products with Flyknit technology, you will find Nike is very radical, take a very simple route, a large reduction in the soles of the cushion and the upper support (Flyknit alone can not provide support for the upper) But with the product mature, but also from the minimalist to the direction of the traditional running shoes were adjusted, taking into account the running shoes of the buffer, support and other factors, in particular the introduction of Flywire technology as a supplement to Flyknit to enhance the upper parcel and support The choice of the soles (cushioning, shock) is also more diverse, no longer blindly just thin, this direction is the mainstream direction of the current running shoes, not too radical pursuit of minimalist, but not the traditional and good farewell.
There are examples, as early as a few years in the purchase of the flagship models of the brand, knowledgeable running friends will consider their own weight is not able to step on a certain running shoes, because the light weight of the runners often feel the flagship running shoes hard, wear Up but uncomfortable. And now buy the flagship models, the weight is no longer a problem, one to benefit from the trend of lightweight, flagship models are in the direction of lighter to rely on the second application of new materials to buffer, shock is no longer limited to The hardness of the material weight, Adidas in recent years, the boost of the fire is the combination of lightweight and functional combination of the most successful example. And the author from the immobile Kayano, now can wear Kayano comfortable ran.
With a curve to represent the above process, probably would like this: the weight of the traditional running shoes suddenly dropped to the minimal weight, and then slowly climbed to the moderate height. With the progress of running theory, runners are no longer too much to pursue the correct posture, and return to the more essential needs: comfort. If a pair of running shoes to run the runners are not comfortable, that is suitable for running shoes, it may be minimalist five fingers shoes, it may have a thick Hoka, or a pair has been lightweight Nimbus. Correspondingly, the current running shoes are no longer stressed on the natural posture correction, but through new materials, new technology to adapt to as many feet as possible. This is probably the best time to run shoes.
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