New Wade Road basketball shoes Li Ning and NBA star Wade together to create

China Sporting Goods Leader Li Ning and NBA All-Star Dwyane Wade (DwyaneWade) jointly announced the creation of a new sportswear brand - Wade brand, as the company to promote the global basketball strategy core. The new core signature product line was named "Wade Road", Wade will be in the NBA game wearing this into its iconic style features, and highly artistic sense of professional basketball shoes. "Wade Road" and other Wade series of products will soon be sold in Li Ning retail stores and online mall, but also plans to publish in 2013 in the United States.

"Wade Road" basketball shoes have a series of eye-catching, and with a strong Wade brand design details, reflecting the characteristics of the Wade brand and his own family love, including:

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· Two-color W-shaped striped shoelace in the toe to form a large W-type design, not only its signature shoes important design elements, more front foot parts to provide a protective strap system.

And the soles of a large number of DW-shaped shading echo, the shape of the bow tie just like the fit of Wade's gentleman temperament.

"ZZDG" on the inside of the heel, respectively, on behalf of Wade son Zaire, Zion, nephew Dada and girlfriend Gabrielle name of the first letter, the soles of the 91, on behalf of Wade grandmother's age, 11105 on behalf of 11-year-old son Zaire, The nephew of Dada and 5-year-old son Zion.

Wade's personal logo in the shoes at the end of the twisting area and the tongue echoes the inside.

In order to "Wade Road" to create the highest level of professional basketball shoes, products also have the following characteristics:

· The first layer of leather material uppers, with a very modern enhanced TPU bright face shoes, in emphasizing the noble quality at the same time to meet the Wade on the foot protection needs.

* High wear-resistant rubber outsole in the lifting of friction on the basis of the weight to minimize shoes.

· Double-layer full-body carbon fiber version, in the foot of the 3D exposed structure, "Wade Road" to provide excellent foot support and toughness.

In the middle of the forefoot, Li Ning's traditional "Bounse" technology guarantees maximum energy rebound.

· Molded EVA provides a stable midsole platform.

· Li Ning classic "Cushion" technology to increase heel damping.


Followed by the outer edge of the TPU support structure supplemented by shoes wrapped in the heel Femack suture technology for the Wade feet to provide a good package and stable support.

"Designing 'Wade Road' We want to make sure that the design of the shoes can fully meet the professional needs of the top athletes like Wade as the professional athletic functional requirements, while incorporating Wade's personality, attitude and its unique style in the field field" designer Eli Says Eric Miller.

"Wade Road" will be in the NBA China (Miami Heat and Los Angeles Clippers) during the debut. At the same time to commemorate the alliance of Li Ning and Wade, Li Ning launched the "Wade Road" China Special Edition. China Special Edition design integration of the East and West elements, in the toe and heel have "star burst" design. Explosive lines are both an extension of Wade personal logo, but also implied Li Ning brand and Li Ning basketball category will take this as an opportunity to usher in the development of the implication. Chinese version of the commemorative boots only marked Beijing, right only marked Shanghai, to commemorate the opening of the Chinese race game city.