NEW BALANCE ALWAYS IN BETA

Boston, the world 's leading professional sports brand New Balance grand launch of a brave and fearless spirit of the new brand platform - Always in Beta - this is the brand for unremitting improvement, keep making progress, and strive to first - class concept of the latest commitments. At the same time, the brand also focused on the world's inspiring professional athletes and general sports enthusiasts, to encourage their own goals, and then once again to enhance the goal, to the more ambitious movement to achieve new goals sprint.

"Always in Beta is committed to the essence of New Balance's 100-year history brand heritage," said Rob DeMartini, president and CEO of New Balance. "We are committed to the tradition of the company and our core values. Mentality, we will focus on constantly improve, continuous improvement, courage, continue to show the best of their own.

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Always in Beta highlights New Balance's commitment to design and manufacturing, through the ever-changing history, motivating athletes from all over the world to achieve their goals, and then re-adjust their goals, make unremitting efforts never stop. The new platform's marketing campaign is designed to enable consumers to interact with athletes from all over the world through a globally synchronized and dynamic market initiative to showcase New Balance's versatile full range of sports shoes, jerseys and accessories for all kinds of sporting events The

The cornerstone of the brand battle is "Storm-Storm" brand television advertising, the ad show for indomitable, courage, continuous growth and progress of the tireless desire. Advertising shot across the three continents, which lasted around, is a desire to break through their limits beyond the self of women run in the case of obstacles, fully tap their potential, in the hundreds of professional and amateur athletes with the help of Qi , She finally found the power to continue to move forward.

"Storm-Storm" video in 17 New Balance brand sponsor of the global professional athletes appearance, they were from track and field, baseball, tennis, football and triathlon three areas. You can see many familiar faces, including Jenny Simpson, Emma Coburn, Miguel Cabrera, Robinson Cano, Milos Raonic, Aaron Ramsey, Vincent Kompany and Sebastian Kienle and many other stars. The global official website (newbalance.com/beta) has also launched an online "Beta Hub" experience, inviting customers to listen to stories about brand history, athletes and product innovations, giving them a comprehensive platform for the New Balance brand. In addition, the brand campaign also includes physical stores, digital and print advertising links.


"At New Balance, we are well aware of the evolving imperative because we are constantly improving ourselves and trying to design more superior products to make the world's athletes," said Hilary Keates, director of global marketing and brand management at New Balance. To achieve their goals, and continue to break through their own to develop higher goals.We brand and the concept of these excellent athletes perfect show Always in Beta platform characteristics.

The brand campaign is also the world's heavy launch of the new running products: Vazee series of running shoes and Made for Movement professional sportswear series. The same period will also launch the first release of football shoes product line and 4040v3 baseball shoes.

Since 2010, New Balance's global sales have nearly doubled, and New Balance has cut into the global soccer market by working with high-level athletes around the world.

** Full list of world-class athletes in New Balance:

Baseball: Robinson Cano, Jose Bautista, Miguel Cabrera, Yadier Molina

Soccer: Samir Nasri, Vincent Kompany, Aaron Ramsey, Adnan Junuzaj

Athletics: Jenny Simpson, Brenda Martinez, Emma Coburn, Guy Learmonth

Tennis: Nicole Gibbs, Milos Raonic, Heather Watson

Triathlon: Sebastian Kienle, Non Stanford