JORDAN brand celebrates its 30th anniversary

In 1985, newcomer Michael Jordan attracted everyone's attention. In addition to leading the team into the playoffs, Michael Jordan ended the season with an average score of 28.2 points per game, setting a record for the Chicago Bulls' single-season scoring, pitching, free throws and steals, and won the NBA Best Rookie Award. Michael Jordan that year's performance for the next 30 years of basketball development laid the tone, forever changed the basketball game and sports world. In the subsequent time, he also led the Jordan international brand set off a field under the basketball shoes and clothing changes.

30 anniversary, is the couple to celebrate the moment of pearls, Jordan brand that this is the best time to thank fans, it is their achievements Jordan brand great. Pearl is not easy, it has gone through a long time, from the layers of solid and flexible film wrapped. Recalling the Air Jordan series over the past 30 years of development, Jordan brand has become a symbol of basketball, on behalf of the peak performance on the track and the pursuit of great endless.

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With the continuous iteration of basketball shoes, as well as each generation of products on the performance and style of the constant challenge, the first pair of sports shoes, has now evolved into a world-renowned product line. In addition to expanding its product range, and constantly developing innovative technology that can change the game, the Jordan brand will be Chris Paul, Cameron Anthony, Blake Griffin, Russell Westbrook, LaMarcus Aldridge, Jabali Parker and Kewei • Leonard and other more than 50 world-class basketball players under the command of the brand influence and no one can. From the speed of Paul and the spirit of winning, to the amazing ability of the Westbrook, each athlete's technical style, character characteristics are Michael Jordan mapping. They may not be Michael, but there is no doubt that they are all Jordan.

Cheered for the big family of Jordan

Jordan brand has always regarded Michael Jordan as the source of inspiration, but many of his highly respected qualities are not exclusive to him. Go all out to pursue the great, in the pursuit of success in the process of fear of hardships of everyone, and Michael Jordan have in common.

Jordan brand family in addition to basketball elite athletes, but also continue to expand its involved in the field of sports, such as professional American football, boxing and track and field athletes. This family also includes everyone who draws inspiration from Michael Jordan's greatness, whether it is a high school athlete who is struggling for the tournament, or a professional player who is struggling to win on the biggest stage of the sporting world. These are encouraged by Michael Jordan and choose to run the Jumpman logo product athletes are not Michael, but they are all Jordan.

In order to celebrate the great pursuit of the great three decades, Jordan brand will be this year's American Basketball All-Star weekend began a series of activities to share those who pursue the dream and go all out to the story. In the coming year, the Jordan brand will cheer for professional athletes and sports enthusiasts who are constantly encouraged by Michael Jordan's winning heart.